Kulula's “ridiculously posh new Boeing launch party”

Passengers traveling from Lanseria International Airport on no-frills airline kulula.com were in for a surprise when it launched its spanking new Boeing 737-800.

“To launch we could have hosted a VIP party, invited a few ministers, celebrities and suits. Instead, in true kulula fashion, we turned the usual order of events on its head and celebrated with those VIPs that really matter—our passengers”, says Erik Venter, CEO of kulula.com.